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Studio Updates, Projects and Insights

Tips For A Killer Logo Design

Tips For A Killer Logo Design

Designing a good logo is easy, right? Wrong. A logo is a visual representation of your brand. It can have a huge impact on people’s perception of your company and your product, and therefore it needs time and consideration. Let’s face it, putting your brand’s name in a square is simply not going to cut it. If you are looking to design a logo for a new company, or give a company’s existing logo a makeover, here are some tips to make it unforgettable.

Branding
Written by Kelly Cannon
twitter

What the New 280 Character Limit on Twitter Means for Your Brand

Last month Twitter extended its character limit for tweets to 280 characters, resulting in a mixed response from users. Whilst some people celebrated the freedom this new limit allows, others complained that the extended limit would ruin Twitter’s unique selling point – its brevity.

Marketing Trends
Written by Kelly Cannon
blogging

Four Powerful Benefits of Blogging for Business

Should your website have a blog? The answer is a definite YES. Having a blog is one of the most effective ways to advance your business online. Blogging on your company’s website is ideal for capturing and nurturing leads, as well as turning them into customers. By developing valuable content that can be consumed and shared amongst your target audience, you will be sure to see an increase in sales and brand visibility.

Content Marketing
Written by Kelly Cannon

The Launch of Facebook Local & What This Means for Businesses

Facebook has set its sights on being the next Yelp. The social media giant launched “Local” on Friday, a revamped version of its Events app. The new app provides users with information about events, local businesses, and places their Facebook friends have previously checked in to.

Marketing Trends / News
Written by Kelly Cannon

Here’s Why Your Business Needs to Invest in Facebook Advertising

When it comes to marketing your business, one thing is for sure: it’s going to cost money. This might not matter if you are a major brand who brings in millions annually. But if you’re small business whose profits aren’t quite so remarkable, then you probably don’t have a huge amount of cash allocated to your marketing budget. So how do you market your business effectively without breaking the bank? The answer might surprise you: Facebook.

Online Marketing
Written by Kelly Cannon

4 Reasons Why You Shouldn’t Outsource Your SEO Overseas

If you own a business, it is likely that you have been contacted by some overseas “SEO Expert” who promises to get your site to the top of Google for a suspiciously low price. They guarantee first page rankings and excellent content at dirt cheap rates, leaving you wondering – is this too good to be true?

SEO
Written by Kelly Cannon
Amateur Web Designer vs Professional

6 Ways to Distinguish an Amateur Web Designer from a Professional

Just like people judge a book by its cover, people will judge your business by its website. A poorly designed website will commonly be associated with low-quality goods and services, which is why it is vital that your business has a well-designed website built by a professional.

Web Design
Written by Kelly Cannon

How Email Marketing Can Benefit Your Business

Email marketing is a cost-effective way to reach customers in a place they visit nearly every single day — their inbox. When used correctly, email represents a way to effectively reach current customers and prospects in a targeted way. If you are not yet taking advantage of email marketing, here are 5 benefits that will convince you to get started.

Email Marketing
Written by Kelly Cannon
Instagram for business

How to Grow Your Business with Instagram

One of the smartest moves your business can make is establishing a presence on Instagram. With more than 800 million users, this social networking platform allows you to market your business to potential customers from all over the world. Whether you are new to Instagram, or simply need some extra advice, here are six Instagram marketing tips to help grow your business.

Marketing Trends
Written by Kelly Cannon
Landing Pages for Business

Why Landing Pages Are Essential to Your Marketing

A landing page is a web page where traffic is sent specifically to prompt a certain action. Whilst homepages are designed to help visitors learn more about the company, landing pages are designed solely to generate leads or convert visitors to customers. Unlike homepages, landing pages generally don’t provide navigation to other pages.

Content Marketing
Written by Kelly Cannon

Creating an E-Commerce Website? Here Are 6 Things to Consider

There is no doubt that your retail business needs its own online store if it wants to hold its own against competitors. Having an E-Commerce website allows for businesses to break past the limitation of a brick and mortar store, and sell their products all over the world. It's allows you to reach a wider range of prospective customers, and grow your business in a cost-effective way.

E-Commerce
Written by Kelly Cannon
what is seo

SEO Demystified: How Search Engine Optimisation Works

Search engines know that the only way to gain people’s trust is by presenting them with high quality and relevant results for their search queries. To determine which web pages should be displayed for a keyword phrase, and in which order they should be displayed, search engines use automated robots called “spiders” to crawl through your site and collect information.

SEO
Written by Kelly Cannon
Social Media Brand Image

How Social Media Marketing Can Enhance Your Brand’s Image

Social media is used on a daily basis by millions of people across the world, making it the ideal means for businesses to connect with customers. If used correctly, social media can be a highly effective way to develop your brand identity and build customer loyalty.

Marketing Trends
Written by Kelly Cannon

Should Your Business Hire a Professional Web Designer?

Although using a website template can seem like a cheap and easy option, they rarely provide a result which is unique, professional and represents your brand. If you don’t want your business to get left behind, then having a professionally made website is a must.

Design
Written by Kelly Cannon
How to Get Your First 100 Sales

4 Reasons Why Your Business Needs Google Display

With the rise in online marketing, businesses now have a range of options to support their advertising campaigns. Digital advertising tools, such as the Google Display Network, offer highly effective targeting, flexible costs and an extensive reach.

Online Marketing
Written by Kelly Cannon