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Studio Updates, Projects and Insights

The Importance Of Choosing A Domain Name For Your Website

Choosing your domain name is very similar to choosing your company name, it’s an extremely important part of your business. When choosing a domain name there are many factors to be considered, not only choosing a name that reflects your business, but one that is easy to find and easy to promote.

Branding
Written by Holly Wright
Influencer Marketing

Influencer Marketing: How to Market Your Business in 2018

Digital Marketing is a fast-changing field and if you don’t pay attention, you can easily get left behind. In case you haven't been keeping up, here is a new concept you need to familiarise yourself with: influencer marketing. An Influencer is a user on social media who has established credibility in a specific industry and has the ability to exert influence over their followers. An influencer generally has a large following whom they can persuade thanks to their authenticity and authority.

News
Written by So Pro
360 Degree Video

Is 360-Degree Video The Next Big Thing?

2018 has seen a rise in brands turning to 360-degree videos for bold and cutting-edge advertising campaigns. Brands across a range of industries have been using 360-degree videos to advertise themselves, and the results have been nothing short of spectacular. Recently BMW released an interactive 360-degree film to advertise the new BMW M2 Coupe. The film titled “Eyes on Gigi” shows model Gigi Hadid climbing into one of five blue M2 Coupes, which then take off down a runway.

Marketing Trends
Written by So Pro
Live Streaming

Live Streaming – The Latest Marketing Trend

The recent rise of live video has given businesses a powerful new tool to add to their marketing mix. With the introduction of Facebook live, Twitter Live and several other competing platforms, businesses such as BuzzFeed, Dunkin Donuts, and others are using live video to humanize their brand and stand out amongst the rest. Live video possesses a kind of “in the moment” value that recorded videos do not. It is interactive and allows audiences to experience something immediately and vicariously.

News
Written by So Pro
Google Shopping

The Importance of Google Shopping For Your E-Commerce Business

Since its inception in 2012, Google Shopping has become a highly effective marketing channel for E-Commerce businesses. By tapping into the increasing number of online searches, Google Shopping exposes your brand and your products to a range of potential buyers, bringing you high quality website traffic and potentially more sales.

SEM
Written by So Pro

6 Embarrassing Corporate Social Media Blunders

Social media is a vital tool for increasing brand awareness and building customer loyalty. However, it can just as easily be a liability to your business if it is not used appropriately. Whether it’s a misguided tweet, an offensive image, or a hacked account, mishandled social media can lead to massive PR disasters which can leave even the biggest company feeling humbled. Here are some of the top corporate social media fails in recent times.

News
Written by So Pro
Online Reputation Management - SEO

Do You Have A Negative Review Online? Here’s How To Fix It.

A few years ago, the internet was a profoundly different place from the immense communication hub we know today. Businesses were not interacting with their customers online, instead, they were advertising themselves to a passive audience. However, the situation has changed dramatically. Nowadays, online conversations between businesses and customers have become the norm, and the voice of the customer is louder than ever.

News
Written by So Pro
Instagram

Snapchat vs Instagram Stories – Which Is Better For Your Business?

Although your marketing strategy should ideally incorporate both Snapchat and Instagram, limited time and resources may make it difficult for you to juggle both. Despite the massive success of both platforms, the question remains. When it comes to marketing your business, which is better for you: Snapchat Stories or Instagram Stories?

Social Media
Written by So Pro
Email Marketing

5 Email Campaigns to Inspire Your Marketing Strategy

Email marketing is a great way to connect with your target audience in a highly personal way, and help your business grow. However, amongst so much competition, it is vital that businesses make their email campaigns unique and attention-grabbing, to avoid having them be ignored or even deleted.

Email Marketing / News
Written by So Pro
Why UX Design Is So Important

UX Marks the Spot – Why UX Design is so Important

When it comes to building a new website, one of the most important aspects is often the most overlooked – UX. UX stands for User Experience and refers to the emotions and perceptions a person feels when interacting with a digital product, such as a website or an app.

Web Design
Written by So Pro
virtual reality

Augmented Reality: Where physical and virtual experiences meet

Just over a year ago Pokémon Go exploded onto the international scene. Streets around the world became crowded with smartphone-carrying people of all types, on a mission to “catch em all”. The idea of merging fantasy with reality and capturing monsters in the real world through your phone was just too unique and exciting to resist.

Marketing Trends
Written by So Pro

Google AdWords vs SEO – Which is the better marketing investment?

Which is better for driving traffic to your website – SEO or AdWords? This is an ongoing debate amongst business owners who are looking to invest money in online marketing. When done correctly, both SEO and AdWords can get you in front of your target audience for your selected keywords. However, each has its own respective pros and cons.

SEO
Written by So Pro
Tips For A Killer Logo Design

Tips For A Killer Logo Design

Designing a good logo is easy, right? Wrong. A logo is a visual representation of your brand. It can have a huge impact on people’s perception of your company and your product, and therefore it needs time and consideration. Let’s face it, putting your brand’s name in a square is simply not going to cut it. If you are looking to design a logo for a new company, or give a company’s existing logo a makeover, here are some tips to make it unforgettable.

Branding
Written by So Pro
blogging

Four Powerful Benefits of Blogging for Business

Should your website have a blog? The answer is a definite YES. Having a blog is one of the most effective ways to advance your business online. Blogging on your company’s website is ideal for capturing and nurturing leads, as well as turning them into customers. By developing valuable content that can be consumed and shared amongst your target audience, you will be sure to see an increase in sales and brand visibility.

Content Marketing
Written by So Pro

Here’s Why Your Business Needs to Invest in Facebook Advertising

When it comes to marketing your business, one thing is for sure: it’s going to cost money. This might not matter if you are a major brand who brings in millions annually. But if you’re small business whose profits aren’t quite so remarkable, then you probably don’t have a huge amount of cash allocated to your marketing budget. So how do you market your business effectively without breaking the bank? The answer might surprise you: Facebook.

Online Marketing
Written by So Pro

4 Reasons Why You Shouldn’t Outsource Your SEO Overseas

If you own a business, it is likely that you have been contacted by some overseas “SEO Expert” who promises to get your site to the top of Google for a suspiciously low price. They guarantee first page rankings and excellent content at dirt cheap rates, leaving you wondering – is this too good to be true?

SEO
Written by So Pro
Amateur Web Designer vs Professional

6 Ways to Distinguish an Amateur Web Designer from a Professional

Just like people judge a book by its cover, people will judge your business by its website. A poorly designed website will commonly be associated with low-quality goods and services, which is why it is vital that your business has a well-designed website built by a professional.

Web Design
Written by So Pro

How Email Marketing Can Benefit Your Business

Email marketing is a cost-effective way to reach customers in a place they visit nearly every single day — their inbox. When used correctly, email represents a way to effectively reach current customers and prospects in a targeted way. If you are not yet taking advantage of email marketing, here are 5 benefits that will convince you to get started.

Email Marketing
Written by So Pro
Instagram for business

How to Grow Your Business with Instagram

One of the smartest moves your business can make is establishing a presence on Instagram. With more than 800 million users, this social networking platform allows you to market your business to potential customers from all over the world. Whether you are new to Instagram, or simply need some extra advice, here are six Instagram marketing tips to help grow your business.

Marketing Trends
Written by So Pro
Landing Pages for Business

Why Landing Pages Are Essential to Your Marketing

A landing page is a web page where traffic is sent specifically to prompt a certain action. Whilst homepages are designed to help visitors learn more about the company, landing pages are designed solely to generate leads or convert visitors to customers. Unlike homepages, landing pages generally don’t provide navigation to other pages.

Content Marketing
Written by So Pro

Creating an E-Commerce Website? Here Are 6 Things to Consider

There is no doubt that your retail business needs its own online store if it wants to hold its own against competitors. Having an E-Commerce website allows for businesses to break past the limitation of a brick and mortar store, and sell their products all over the world. It's allows you to reach a wider range of prospective customers, and grow your business in a cost-effective way.

E-Commerce
Written by So Pro
what is seo

SEO Demystified: How Search Engine Optimisation Works

Search engines know that the only way to gain people’s trust is by presenting them with high quality and relevant results for their search queries. To determine which web pages should be displayed for a keyword phrase, and in which order they should be displayed, search engines use automated robots called “spiders” to crawl through your site and collect information.

SEO
Written by So Pro

Should Your Business Hire a Professional Web Designer?

Although using a website template can seem like a cheap and easy option, they rarely provide a result which is unique, professional and represents your brand. If you don’t want your business to get left behind, then having a professionally made website is a must.

Design
Written by So Pro
How to Get Your First 100 Sales

4 Reasons Why Your Business Needs Google Display

With the rise in online marketing, businesses now have a range of options to support their advertising campaigns. Digital advertising tools, such as the Google Display Network, offer highly effective targeting, flexible costs and an extensive reach.

Online Marketing
Written by So Pro