The recent rise of live video has given businesses a powerful new tool to add to their marketing mix. With the introduction of Facebook Live, Twitter Live and several other competing platforms, businesses such as BuzzFeed, Dunkin Donuts, Benefit and others are using live video to humanize their brand and stand out amongst the rest.
How can live video benefit your business?
Stand out from your competitors
Live video is a relatively new tool, and many businesses have yet to take advantage of it. The internet is saturated with content from different brands. By using live video to promote your brand, you can set yourself apart from your competitors.
Provide a unique experience
Live video possesses a kind of “in the moment” value that recorded videos do not. Live video is interactive and allows audiences to experience something immediately and vicariously.
Cost effective advertising
Broadcasting live on Facebook and Twitter requires little more than a smartphone and a few fresh ideas. It allows you to promote yourself to audiences using tools you already own, at zero cost.
Build rapport with customers
Live video allows business to connect with their audience directly. It facilitates live feedback, such as questions or comments, which you can respond to in real time. By allowing consumers to engage with you, you can build rapport with them and gain their trust.
How can your business make the most of live video?
Customer support and Q&As
Using live video to answer commonly asked questions is a great way to demonstrate your commitment to customer service. Customers can ask questions regarding your products/services in the comment section and receive an instant reply from your company through this live feature.
Behind the scenes
It is important that businesses work on their personalisation, in order to build trust among their customers. Doing a live video providing customers with a behind-the-scenes look at your business is a sure way to humanise your brand.
Through live video, you can carry out a tutorial on how to use your products, and answer any queries at the same time. This is a great way to showcase your products and strengthen consumer confidence.
Are you at a conference, a product launch, or somewhere others might find exciting? Live-stream it!