A few years ago, the internet was a profoundly different place from the immense communication hub we know today. Businesses were not interacting with their customers online, instead, they were advertising themselves to a passive audience. However, the situation has changed dramatically. Nowadays, online conversations between businesses and customers have become the norm, and the voice of the customer is louder than ever.
Whether they are leaving a review on your Yelp page or posting to your Facebook, customers are making themselves heard – and people are paying attention. Whilst this two-way conversation can be to your benefit, it can also be to your detriment.
According to a recent study, companies risk losing 22% of business if there is negative content on their first page of search results.
This is where Online Reputation Management comes in.
Online Reputation Management (ORM) is a series of SEO techniques and strategies to push down negative results found in search results related to your brand. As 95% of searchers remain on page one, it is important that all negative results are pushed off this page.
ORM is vital in restoring and protecting your reputation, and building customer trust. An unfavourable search result can create a negative perception of your brand and can prevent people from buying your products and services. If a company does not make an effort to manage their online reputation, they may end up paying for it down the line due to lost revenue.
Is your business’ online reputation suffering? Are you losing customers as a result? Give us a call and let’s see how we can help you regain control of your online image.