Search engines know that the only way to gain people’s trust is by presenting them with high quality and relevant results for their search queries. To determine which web pages should be displayed for a keyword phrase, and in which order they should be displayed, search engines use automated robots called “spiders” to crawl through your site and collect information.
The search engine will take on page and off page factors to determine how to rank your site.
Each page and section should have its own unique title, which includes the necessary keywords.
These snippets of text appear in the page’s code, describing the page’s content. It is important that they contain relevant keywords.
Shorter URLs which include targeted keywords tend to perform the best.
Your content should be broken up into sections, with each section given a heading (H1, H2, H3, H4, etc.)
It is important to include relevant keywords throughout your content; however, keyword stuffing can lead to the site being banned from search engines.
Your image titles should include relevant keywords so your site can be found on Google Images. Including Alt Text and Descriptions for your images will also help you rank.
Placing links to your other website pages improves ease of navigation and is a great tool for SEO.
Getting authoritative external pages to link back to your website is great for SEO. This includes getting links back from reputable websites, local business directories and social bookmarking sites (e.g. Reddit, StumbleUpon).
Another way of increasing your ranking is by growing your social media presence. Regularly posting engaging content on your social media channels that links back to your website can drive a significant amount of traffic and boost your ranking.
It depends. There are many variables at play that will affect how long it will take for your website to rank, such as your location, your domain age, competition in your industry and more. Even the most skilfully executed SEO campaign may take time to show results. In most cases, you can expect to see results in 3-6 months.
It’s no longer enough to just have a good website. If you want people to visit your website, you need to be on page 1. If your website is not properly optimised, you will have a hard time attracting organic traffic to your site.
Would you like to get to page 1? Give Sopro a call and let us get you there.