People tend to trust the first few listings of the search results as they have been favoured by Google. By getting to the top of the search results you can boost your business’ credibility, encouraging searchers to click on your website and browse your products and services.
Google ranks every website on the internet based on a variety of factors such as the relevance of your site’s keywords, the number and the quality of websites that link to you, and the quality of the user’s overall experience. SEO, or Search Engine Optimisation, is the method behind getting your website to the top of the search results for relevant search queries.





