Social Media

Social Media Management / Content Curation / Keyword Monitoring / Monthly Reports

What is Social Media Marketing?

As social media addicts, we spend countless hours of our professional and personal time engaging people online on all the most popular social networks.

In fact, while you are reading this, we would have tweeted multiple times to our fans and followers and have engaged in numerous online conversations regarding our own industry. Because we are social media specialist, we are able to provide you with a social media strategy that is inline with your business and its goals. When you sign up for one of our packages, we do an initial consultation where we better understand what your goals are. We then use our understanding of your industry and your goals to determine the best strategy and channels to utilise.

We do the initial setting up and installation, we provide content guidelines and can even post content on your behalf, we then monitor and provide you monthly reports to see how your various channels are doing.

WHY SOCIAL MEDIA MARKETING?

Research shows that kiwis are spending spend more time on social media networks than any other country in the world.

We use our understanding of your industry and your goals to determine the best strategy and channels to utilise.

Increased Company Awareness
Increased Company Awareness

Social media is one of the most cost-efficient digital marketing methods used to share content and increase your business’ visibility. Implementing a social media strategy will greatly increase your company recognition since you will be engaging with a broad audience of customers.

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More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilising social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.

Higher Conversion Rates
Higher Conversion Rates

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanisation factor.

Improved Brand Loyalty
Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

More Brand Authority
More Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have.

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Establish Leadership

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority.

Need help with Marketing Strategy?

Social media is one of the most powerful tools in your marketing arsenal. Correctly used, it can create a strong personal connection with your prospective customers. However, business owners often make the mistake of diving into social media without a clear plan. At best, this is a waste of time – and at worst, it can lead to a PR disaster. To benefit from social media, SoPro builds a clear strategy for your business marketing that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.

Strategy
OUR APPROACH TO SOCIAL MEDIA MARKETING STRATEGY

01

Ensure Social Goals Solve Challenges

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. SoPro can develop a smart social media marketing campaign for your business.

02

Focus on Networks That Add Value

Just because a network has billions of users doesn’t mean it will have a direct contribution to your brand’s objectives. Instead of trying to be everything to everybody, we focus our efforts on networks that hold the key to your target audience and objectives.

03

Create Engaging Content

We build engaging content for your social channels. This content, whether a video, Instagram post or simple Tweet will all ladder up into your business objectives. We will position your business as a thought leader and elevate your company by developing engaging content that speaks to your customers.

04

Track, Improve and Market Our Efforts

Once we have a good understanding of which content is driving the most engagement, site visits and conversions, we use that knowledge to increase your success. We will write content and social media posts that are similar to the ones that have worked in the past. This is an ongoing process that will help us hone your unique social voice. We’ll send you monthly reports and updates.

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