Email marketing is a great way to connect with your target audience in a highly personal manner and help your business grow. However, amongst so much competition, it is vital that businesses make their email campaigns unique and attention-grabbing to avoid having them be ignored or even deleted.
If you have your own email address (and chances are, you do) your inbox is probably flooded with a ton of email newsletters that you have no desire to read. However, every once in a while, you will spot a newsletter that is so unique and effective, you cannot help but read it and share it with others.
Although there are many resources out there on how to put together an effective email campaign, sometimes all you need is a little bit of creative inspiration. Here are five of the best marketing campaigns we have recently seen.
If there was a prize for the most clever copywriting, Uber would be a front runner. The company is aware that the majority of audiences skim their emails, and gently poke fun at this fact. Whether audiences read the entire email or simply skim it, they are still provided with adequate information and a clear call to action.
To announce the second season of the series “House of Cards”, Netflix ran an email campaign with a chilling animated GIF of the show’s main character, Frank Underwood. The provocative text accompanied by Frank’s icy stare does an exceptional job of instilling intrigue in the viewer and encouraging them to watch the series.
Dell also took advantage of the power of GIFS when they introduced their new XPS 12 Convertible Ultrabook. Unlike a static image, the GIF could perfectly demonstrate the product’s capabilities and communicate its value. Following this email campaign, the product saw a 109% increase in revenue, proving that GIFS are not just a fun gimmick, but also a great way to showcase and sell a product.
Electronic dance music artist Flume caught viewers’ attention with a stunning image and a free download of a track from his latest album. As a result of this email, his list of subscribers grew by 2,420%.
Not only do people love free things, but they also love surprises. By making promises of a “free prize” to be won, beauty company Birchbox gives the user a compelling reason engage with their email, and click on the link.