Facebook has set its sights on being the next Yelp. The social media giant launched “Local” on Friday, a revamped version of its Events app. The new app provides users with information about events, local businesses, and places their Facebook friends have previously checked in to.
“The new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need — all recommended by the people you know and trust,” Facebook Product Manager, Aditya Koolwal, said in a statement.
So far, Facebook Local has only been launched in the US, but will likely become global.
Whilst the Events app was great for browsing events in your area, it ruled out places you could visit anytime. Facebook Local, on the other hand, shows you the trendiest bars, restaurants and attractions nearby, establishing itself as a major competitor to business listing services such as Yelp and TripAdvisor.