Doubling the character limit for a tweet is no small change, and many brands are wondering what this development could mean for their marketing efforts.
Here are a few tips for adjusting to the new limit:
Revise scheduled tweets
If you have already created and scheduled your tweets in advance, you may want to go back and edit them before they go live. If you find that some tweets could benefit from a longer character count, go ahead and take advantage of the new limit.
Avoid posting too many lengthy tweets
Remember that 280 characters is the limit, not the goal. Do not feel obligated to meet the character limit, especially if your message can be expressed more concisely. Although 280 characters is not exactly an essay, it can still take up a lot of space on people’s newsfeeds, especially if they are using a mobile device. Although it is fine to reach the limit every now and then, regularly posting lengthy tweets can annoy users and cause them to unfollow you. Remember, brevity is the key.