Top SEO Trends in 2024 and How to Stay Ahead

Search engine optimization (SEO) is constantly evolving, and what worked yesterday may not work today. To rank higher and get your website found online, it’s crucial to stay on top of the latest SEO trends and algorithm updates. 

As we move deeper into 2024, several key SEO trends are emerging that New Zealand business owners need to know to stay head of the curve when it comes to organic search rankings.

Here are 5 of the top SEO trends we expect to shape search marketing in 2024:

1. A Shift Towards Long-Form Written Content 

In 2023, Google’s updates placed more emphasis on long-form, in-depth written content – especially for ranking in competitive search terms and keywords. We expect this trend towards long-form content marketing to become even more pronounced in 2024. Creating comprehensive guides, detailed articles, and opinion pieces can help answer searcher questions while also showcasing your business’ expertise.

2. Voice Search Optimization Gains Traction

An estimated 30% of all searches will be done by voice by 2024. Optimising for voice search requires thinking about how real people speak and ask questions by including relevant long tail natural language keywords that users are likely to say to their voice assistant. 

3. Video Continues to Explode

Video marketing and video SEO show no signs of slowing down. Including videos on key landing pages can help improve visitor engagement and search rankings. Moreover, optimising videos with transcripts, keywords and compelling metadata provides more signals to search engines about your content’s relevance for certain topics.  

4. Greater Focus on Quality over Quantity of Links

A domain’s authority and rankings potential is no longer tied mainly to the quantity of links and backlinks. Instead, even one good contextual backlink from a reputable, relevant publication holds more weight than multiple low-quality links. The focus is firmly on building niche partnerships and earning genuine endorsement from industry players.

5. Leveraging Multi-Media Content 

Plain text content has its uses, but 2024 calls for a multimedia approach that seamlessly integrates other engaging elements like images, graphics, slideshares, animations, and more to capture interest and outperform competing pages. Layering multimedia upon text allows pages to answer more searcher questions while being enjoyable.

Staying abreast of these and other evolving 2024 SEO trends allows New Zealand business owners, marketers and agencies to adapt their strategy for long-term organic search success. At the pace SEO changes, what works today won’t necessarily keep working forever. Talk to your SEO providers about aligning efforts with emerging techniques and best practices regularly so that your website and content ages gracefully while still appealing to search engines’ upgrading standards.

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